Community Programs

As the Falcons address overall physical fitness among Georgia's young people, the mission of our community outreach is to increase sports and recreation opportunities for boys and girls through the "Falcons Focus on Fitness" program. "Falcons' Focus on Fitness" is a call to action to encourage physical activity through a series of fitness-based programs that include: the Falcons Fitness Challenge, youth football clinics, Hispanic football initiatives, Falcons Fitness Flag Crew and an in-school fitness program. For more information on any of these programs call 770.965.3115.

FITNESS OUTREACH 

Fútbol Americano
During October, the Atlanta Falcons join other teams in the National Football League in celebration of Hispanic Heritage Month to honor fans, coaches, players and personnel in this community.  The team designates a home game in honor of this celebration, and displays special "Fútbol Americano-Celebrating Hispanic Heritage Month" banners on the field walls in the Georgia Dome.

Falcons Fitness Flag Crew presented by Flagstar Bank
During each home game, the Falcons invite children from local youth football leagues or children's organizations to spend the day with members of the field crew beginning with morning on-field rehearsal, aerobic warm up, lunch with the group, the opportunity to visit and play on Falcons Landing, and culminating with unfurling the giant Falcons flag on the field before the game. Each participant receives a t-shirt and tickets to the game.

Falcons First Down for Fitness
Falcons First Down for Fitness is an interactive program designed to challenge students, in grades three through seven, to participate in physical activities at school and home to lead a healthy lifestyle. Students and teachers are encouraged to log on to whatmovesu.com to get activity journals and lesson plans. Accomplishments will be rewarded with prizes from the Atlanta Falcons and NFL.

Ball Boy Mentoring Program
Falcons players serve as mentors to boys from the Boys and Girls Club of Hall County through monthly meetings that provide the boys the opportunity to talk to the players about school work, home life and other things that may be affecting their lives.
The ball boys also assist the Falcons equipment staff during training camp and at select home games to allow them to experience the professional football work environment. The program culminates in December with a "Shop with a Jock" event where the boys purchase holiday gifts for their families, compliments of monetary donations made by the Falcons players.

PLAYER OUTREACH

Extra Yard Partnership Program
The Extra Yard Partnership Program connects players with local children's organizations to create awareness for these charities. Players give back in a variety of ways including: visiting with the children, purchasing tickets for them to attend games, participating in public service announcements to heighten awareness of the charity, donating items to the organization, and other forms of outreach.  During the 2007 season, the following players participated in the program: Joey Harrington (Catholic School Charities); Wayne Gandy (various youth organizations throughout Atlanta); Jerious Norwood (Big Brothers/Big Sisters); Rod Coleman (Rod Coleman Foundation); Ovie Mughelli (Ovie Mughelli Project); Todd McClure (Eagle Ranch Academy); Chauncey Davis (Chauncey Davis Foundation); DeAngelo Hall (DeAngelo Hall Foundation).

NFL Tuesdays/Hometown Huddle
Tuesday is the traditional day off for players during the season. However, many players use this day to work in their communities. The NFL Tuesdays program is designed to raise awareness of the day off charitable activities of players and the importance of volunteerism. Begun in 1999, Hometown Huddle is a national NFL Super Tuesday, a day on which NFL players and coaches from each of the 32 teams participate in various community-service activities. This year's Hometown Huddle will take place in November.

WOMEN'S ASSOCIATION

Atlanta Falcons Women's Association
The Atlanta Falcons Women's Association (Women's Association) has become another arm of the team's community-building efforts. Established to create camaraderie among the wives, fiancées and girlfriends of Falcons players, coaches and staff, the Women's Association is also making an impact in the metro-Atlanta community. The Women's Association's platform is to raise money and awareness for breast cancer research, as well as to support Children's Healthcare of Atlanta, a network of Atlanta-area hospitals serving the health care needs of children. Through a series of events and programs, including the Falcons Football Academy for Women, the women raise funds for these beneficiaries. They also participate in the annual FalCan Food Drive and Toys for Tots drives at the Georgia Dome during the holidays.